Webinars Are Go!

SEO Webinar

 

Guys and girls, hello! We are happy to tell you that webinars start on Sunday 23rd of April at 7pm (UK time). These webinars are for people who want to find out a little more about SEO and how it can help their business.

In these webinars, we will be covering the following:

• What is SEO?
• The importance of visibility on search engines
• How many visitors could I get?
• On page structure for optimisation
• On page conversion techniques
• Off page requirements
• Competitor analysis
• Citations

Primarily, these webinars are for potential clients who are interested in the benefits of implementing a digital marketing strategy, however anyone is welcome to attend if you would like to find out a little more about search engine optimisation. It’s not a long sales pitch and it will provide you with some of the information and skills you will need to get the best out of your businesses online presence.

If you would like to join the webinar, hop on over to the link below and sign up:

http://ift.tt/2ppdhH6

We know there are some SEO’s or people that want to get into the SEO industry that are interested in broadening their knowledge too. That’s why we will be running further webinars in the future that will cover the basics to give you a head start. The c7 Academy will launch within the next few months and will combine live webinars, written references and everything you need to get started and build your own SEO business.

We’re not promoting the Academy yet, but if you are interested, drop us an e-mail at hi@c7seo.co.uk and we’ll add you to the waiting list.

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Mobile Friendly – Are you there yet?

 

Yesterday, we posted about the awareness SEO experts should have in the world of voice search. Today, we’re going to direct this one more towards business owners. This isn’t new news – not even sort of. But for some reason, business owners still haven’t quite got their heads around its importance.

 

Mobile friendly websites.

 

Search Engine Land published a report stating that around 60% of total searches are performed on mobile devices. This report was completed in mid 2016, so it is likely that this figure has increased. Living in the reality of smartphones in the palm of every hand, this can’t be particularly surprising. A 60/40 ratio of mobile vs desktop search does seem to be accurate, so my question is, why are there so many businesses that still aren’t mobile optimised?

 

On April 21, 2015, Google announced that websites that are not mobile optimised will suffer in the search rankings. That’s not only in the mobile rankings, but in the desktop SERPs as well. Google have rolled out their mobile optimised algorithm, which, in theory gives mobile optimised websites a boost in the search engine positioning. This means that websites that are not mobile optimised will suffer and be pushed further down the rankings. Keep in mind that Google aren’t issuing penalties for this – however losing your place in the SERPs is penalty enough.

 

It is important to remember remember remember that there is not only one Google index. If 60% of total searches are performed on mobile devices, it is vital to ensure that your website is ready. You can do this in a number of ways, but the first thing you need to do is check below to see if your website is optimised:

 

http://ift.tt/1Z2PRiM

 

If the answer is no, we can help, so get in touch. If you are on a CMS like WordPress, there are plugins such as WPTouch that will do a simple job for you… though honestly, I’d suggest changing your theme or get a custom one built for you.

 

If you are on a basic HTML static or dynamic website, the process is a little more complicated, but look at media queries and once you get them set up, you’ll be on your way. Take a look at W3 Schools for more info:

 

http://ift.tt/2lROw1d

 

 

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How Voice Search Could Change SEO

When SEO’s think of major Google updates, they tend to focus exclusively on the search algorithm changes like Panda and Penguin. One Google update that is slowly starting to get a lot more focus now is voice search.

 

We all know that there are currently two Google indexes, desktop and mobile. But voice search is growing more and more with people turning to Alexa, Siri, Cortana and saying “OK Google” to their mobile or home devices.

 

Will Google launch a voice index?

 

A lot has changed. Personally when voice search launched, I hated the idea. I’m from Northern Ireland, so the damn thing struggled to understand what the hell I was saying to begin with. However, more recently this service has become more and more accurate and I do find myself using it from time to time. Not quite regularly, but certainly on occasion.

 

With the addition to Google Home devices and Amazon Echo making its way into peoples homes, it is important for SEO’s to recognise that another change is coming that they really should be keeping an eye on. This is developing quickly and Google already lean towards natural language in their search queries (think long tail keywords).

 

So what does this mean for you and your business? It means that not only do you have to come up with a content strategy that incorporates long tail keywords, but you’ve also got to think seriously about the context of that content. Put yourself in the shoes of an end user. The chances are that they are going to be asking via voice search for navigational – “Where is the nearest ** to me”, transactional “how much does ** cost” and navigational “how do I get to **”.

 

Right now, the volume of voice searches is relatively low – particularly when compared to mobile and desktop – but remember, technology advances and the rate of use is increasing drastically.

 

Things change – so get ready.

(from c7 SEO)